FROM INNNER CRITIC TO INNER COACH
You’ve spent enough time second-guessing yourself, overthinking every decision, and wishing you could just “switch off” that exhausting inner voice that tells you you’re not doing enough.
Quiet your inner critic. Activate your inner coach. Rebuild calm, confidence,
and clarity at work.
You’ve spent enough time second-guessing yourself, overthinking every decision, and wishing you could just “switch off” that exhausting inner voice that tells you you’re not doing enough.
Quiet your inner critic. Activate your inner coach. Rebuild calm, confidence, and clarity at work.
You’re smart, capable, and ambitious — but inside, it feels like a constant battle
You know that voice that pipes up the minute something goes wrong? The one that says things like:
“You should’ve known that.”
“Everyone else is handling it better.”
“They’re going to find out you’re not as good as they think.”
That’s your inner critic — and while she’s not the enemy, she’s running your career on anxiety and adrenaline instead of confidence and clarity. And it doesn't help that she’s been shaped by a system that rewards perfection, questions women’s authority, and asks us to prove our worth constantly.
Inside The 21-Day Reset, I’ll help you meet that voice, understand her, and re-train her into your inner coach — a voice that helps you move forward instead of holding you back.
You’re smart, capable, and ambitious — but inside, it feels like a constant battle
You know that voice that pipes up the minute something goes wrong? The one that says things like:
“You should’ve known that.”
“Everyone else is handling it better.”
“They’re going to find out you’re not as good as they think.”
That’s your inner critic — and while she’s not the enemy, she’s running your career on anxiety and adrenaline instead of confidence and clarity. It doesn't help that she’s been shaped by a system that rewards perfection, questions women’s authority, and asks us to prove our worth constantly.
Inside the 21-Day Reset, I’ll help you meet that voice, understand her, and re-train her into your inner coach — a voice that helps you move forward instead of holding you back.
What You’ll Learn
Over 3 weeks, you’ll move through my proven 5-Step Inner Coach Framework — the same process I teach inside The Confident Manager Academy. Each week, you’ll get short, practical lessons, a live group coaching call, and private community support.
Week 1 — Meet Your Inner Critic
Understand where your inner critic really comes from and what challenges — whether personal, cultural, or systemic — are quietly fueling that voice. You’ll take the first steps in creating distance from her, learning to see her clearly and respond with awareness and self-compassion instead of judgment.
Week 2 — Activate Your Inner Coach
Learn how to switch from self-criticism to self-coaching using my five-step framework. You’ll practice changing your inner language, spotting the subtle gendered patterns that show up at work (like people-pleasing or over-preparing) and learning how to speak to yourself the way you speak to others — with respect, empathy, and truth.
Week 3 — Build Everyday Confidence
This is where the magic happens. You’ll create daily micro-habits that keep your confidence steady even when things get tough.
What You’ll Learn
Over 3 weeks, you’ll move through my proven 5-Step Inner Coach Framework — the same process I teach inside The Confident Manager Academy. Each week, you’ll get short, practical lessons, a live group coaching call, and private community support.
Week 1 — Meet Your Inner Critic
Understand where your inner critic really comes from and what challenges — whether personal, cultural, or systemic — are quietly fueling that voice. You’ll take the first steps in creating distance from her, learning to see her clearly and respond with awareness and self-compassion instead of judgment.
Week 2 — Activate Your Inner Coach
Learn how to switch from self-criticism to self-coaching using my five-step framework. You’ll practice changing your inner language, spotting the subtle gendered patterns that show up at work (like people-pleasing or over-preparing), and learning how to speak to yourself the way you speak to others — with respect, empathy, and truth.
Week 3 — Build Everyday Confidence
This is where the magic happens. You’ll create daily micro-habits that keep your confidence steady even when things get tough.
This Isn’t Another “Self-Paced Course”
This is a guided reset — a short, focused experience designed to give you traction fast.
You’ll get:
- 3 live group calls (coaching, Q&A, reflection)
- 6 bite-size lessons (video + workbook)
- Private online community (so you’re never doing this alone)
- Results tracker (to celebrate every single win)
- Daily coaching tools
- Interactive and fun quizzes
You’ll walk away with a calmer mind, sharper self-awareness, and a stronger sense of control at work.
This Isn’t Another “Self-Paced Course”
This is a guided reset — a short, focused 3-week experience designed to give you traction fast.
You’ll get:
- 3 live group calls (coaching, Q&A, reflection)
- 6 bite-size lessons (video + workbook)
- Private online community (so you’re never doing this alone)
- Results tracker (to celebrate every single win)
- Daily coaching tools
- Interactive and fun quizzes
You’ll walk away with a calmer mind, sharper self-awareness, and a stronger sense of control at work.
Who’s it for?
This reset is for women in management who are:
- Tired of overthinking and second-guessing
- Stuck in “prove-it” mode, no matter how successful they are
- Struggling to accept praise or feel genuinely confident
- Aware that some of their self-doubt comes from external pressures, not internal flaws
- Ready to stop being their own worst critic
…and start being their biggest ally.
Are you stuck in “prove-it” mode, no matter how successful you appear to others?
Are you tired of overthinking and second-guessing
Do you struggle to accept praise or feel genuinely confident?
Who’s it for?
This reset is for women in management who are:
- Tired of overthinking and second-guessing
- Stuck in “prove-it” mode, no matter how successful they are
- Struggling to accept praise or feel genuinely confident.
- Aware that some of their self-doubt comes from external pressures, not internal flaws
- Ready to stop being their own worst critic
…and start being their biggest ally.
Are you stuck in “prove-it” mode, no matter how successful you appear to others?
Are you tired of overthinking and second-guessing
Do you struggle to accept praise or feel genuinely confident?
What Makes This Different?
You’re not just learning about confidence — you’re living it.
The 21-Day Reset combines:
- Powerful frameworks Sarah has developed from over 14 years of coaching experience, working with hundreds of women in management and leadership.
- Insights drawn from her background in psychology, coaching, and behaviour change, crafted into simple, practical tools that actually stick.
- Weekly live group coaching calls, where you’ll get Sarah’s direct support and hear from other women navigating similar challenges — so you realise you’re not the only one feeling this way.
- Built-in accountability and community, so you stay motivated, supported, and encouraged throughout the 21 days (and beyond).
- And, of course, Sarah’s signature mix of humour, honesty, and tough love — because building confidence doesn’t have to feel heavy or serious to be powerful.
You’ll feel lighter, clearer, and more in control — without needing to “fake” confidence ever again.
Hear from past students and clients
“Sarah helped me understand that my inner critic wasn’t something to silence — it was something to understand. Within weeks, I felt calmer and more capable at work.”
— Fiona, Senior Project Manager
“It was the first time I felt like I could see my thoughts and choose differently. I’ve already recommended it to three colleagues.”
— Tracy, Operations Director
Your Investment
The next cohort begins on Thursday, 7th November, and runs for three weeks of live online sessions and community-based learning. Spaces are limited to ensure every participant gets personal access, feedback, and real support throughout the experience.
Founders
Round
Full 3-week experience, 3 live calls, community access, workbooks, and more.
€197 €97
Standard Price (Future Rounds)
Same structure, higher price once Founders Round ends
€197
The CMA For Women Credit Option
€97 with €97 credited toward The Confident Manager Academy for Women
€97
Your Investment
The next cohort begins on Thursday, 7th November, and runs for three weeks of live online sessions and community-based learning. Spaces are limited to ensure every participant gets personal access, feedback, and real support throughout the experience.
Founders Round (Pilot)
Full 3-week experience, 3 live calls, community access, workbooks, and bonuses
€197 €97
Standard Price (Future Rounds)
Same structure, higher price once the Founders Round ends
€197
CMA Credit Option
€97 credited toward The Confident Manager Academy for Women when used within 3 months.
€97
Ready to Stop Being Your Own Worst Critic?
Join me for 21 days of real conversations, practical tools, and a community of women who get it. You don’t need another self-help book. You need a structure, a strategy, and support. Let’s turn that inner critic into your greatest ally.
I'm Sarah & I'm THE Confidence Coach
Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits. Confidence is my thing.
For over 10 years, I’ve coached ambitious women to understand their inner critic, own the room, and step into the career they know they’re capable of, without second-guessing themselves. Before that? I was a Programme Manager at Trinity College, navigating the kind of high-stakes, high-pressure environment that makes or breaks your confidence. (Spoiler: It was tough, but it made me even better at what I do now.)
I don’t do jargon, fluff, or corporate buzzwords that make you want to nap. Just straight-talking, high-impact coaching that gets real results.
My approach helps my clients silence self-doubt and find a voice they actually want to listen to; their own. Because when confidence feels miles away, you don’t need another CPD course or a strategic meeting with your boss. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get back on track.
I'm Sarah & I'm THE Confidence Coach
Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits. Confidence is my thing.
For over 10 years, I’ve coached ambitious women to understand their inner critic, own the room, and step into the career they know they’re capable of, without second-guessing themselves. Before that? I was a Programme Manager at Trinity College, navigating the kind of high-stakes, high-pressure environment that makes or breaks your confidence. (Spoiler: It was tough, but it made me even better at what I do now.)
I don’t do jargon, fluff, or corporate buzzwords that make you want to nap. Just straight-talking, high-impact coaching that gets real results.
My approach helps my clients silence self-doubt and find a voice they actually want to listen to; their own. Because when confidence feels miles away, you don’t need another CPD course or a strategic meeting with your boss. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get back on track.
FREQUENTLY ASKED QUESTIONS
We've got A's for your Q's
How much does it cost?
The 21-Day Reset costs €97 for the Founders Round, which includes three live group coaching calls, full access to the private community, downloadable resources, and lifetime access to all materials. Future rounds will increase to €297, so if you’ve been thinking about joining, this is the moment to do it.
How does the CMA credit option work?
If you decide to continue your journey inside The Confident Manager Academy, your Reset investment acts as a full credit toward the CMA. That means if you pay €97 (or later, the €197) for the Reset and join the Academy within three months, you’ll receive €97 off your CMA enrolment — so your foundation work here counts directly toward your next level of growth.
Will I get private access to Sarah?
You’ll have direct group access to Sarah during the live weekly coaching calls and inside the private online community, where she’ll be active a few times each week, offering insights, feedback, and support. While this isn’t a 1:1 coaching programme, Sarah is very present and engaged — you’ll feel genuinely seen and supported throughout the 21 days.
When does it start, and how long does it run for?
The next cohort starts on 12th November and runs for 21 days.
How much time do I need to spend on it?
You’ll want to set aside about 30-40 minutes per week for the live coaching call and 10–15 minutes every other day for the short lessons or reflection exercises. It’s designed to fit around a busy schedule — consistent, practical, and completely manageable.
What if I can’t make the live sessions?
Don’t worry — every live group coaching call is recorded and uploaded within 24 hours, so you can catch up anytime. You’ll also have access to the private community, where you can post questions or reflections and still receive feedback from Sarah and the group. Students from The CMA find that even when they can’t attend live, the replays give them the same clarity and momentum.
Ready to Stop Being Your Own Worst Critic?
Join me for 21 days of real conversations, practical tools, and a community of women who get it. You don’t need another self-help book. You need a structure, a strategy, and support. Let’s turn that inner critic into your greatest ally.