A 100-day mindset-first training + coaching experience for women in management who are tired of overthinking, exhausted from the Good Girl conditioning, and ready to lead with clarity, calm, and actual confidence.
You’re brilliant at your job…but inside your head? It’s like a full-time wrestling match with your inner critic. If you’ve ever thought…
If these feel less like ‘examples’ and more like your actual Tuesday… you’re exactly who this Academy was built for.
“I spend more time overthinking than leading.”
You second-guess every decision, every email, every meeting contribution. No matter how much you achieve, the inner critic whispers, “Are you sure you’re good enough?”
“I’m the reliable one—the Good Girl who never says no.”
You hate disappointing people. You want to be strong and fair, but setting boundaries feels selfish… and honestly, you’re drowning.
“I hold back in meetings because I’m afraid of being ‘too much’.”
You hesitate, get talked over, shrink yourself, or let others take the lead—even though you KNOW you have something valuable to say.
“I’m great on paper, but I don’t feel like it.”
It’s infuriating: your achievements keep going up, but your confidence doesn’t follow.
“Being told I ‘lack confidence’ absolutely stung.”
Instead of support, you got scrutiny. Now you’re hyper-aware, trying not to make a wrong move.
"I’m walking a tightrope every day.”
Speak up → labelled difficult.
Stay quiet → overlooked.
No one warned you leadership would feel like this.
“I look like I have it together, but inside I’m exhausted.”
You’re replaying conversations at 2am, wondering if you got it wrong, said too much, not enough… again.being a woman in management.”
You’re brilliant at your job…but inside your head? It’s like a full-time wrestling match with your inner critic. If you’ve ever thought…
“I spend more time overthinking than leading.”
You second-guess every decision, every email, every meeting contribution. No matter how much you achieve, the inner critic whispers, “Are you sure you’re good enough?”
“I’m the reliable one—the Good Girl who never says no.”
You hate disappointing people. You want to be strong and fair, but setting boundaries feels selfish… and honestly, you’re drowning.
“I hold back in meetings because I’m afraid of being ‘too much’.”
You hesitate, get talked over, shrink yourself, or let others take the lead—even though you KNOW you have something valuable to say.
“I’m great on paper, but I don’t feel like it.”
It’s infuriating: your achievements keep going up, but your confidence doesn’t follow.
“Being told I ‘lack confidence’ absolutely stung.”
Instead of support, you got scrutiny. Now you’re hyper-aware, trying not to make a wrong move.
"I’m walking a tightrope every day.”
Speak up → labelled difficult.
Stay quiet → overlooked.
No one warned you leadership would feel like this.
“I look like I have it together, but inside I’m exhausted.”
You’re replaying conversations at 2am, wondering if you got it wrong, said too much, not enough… again.being a woman in management.”
If these feel less like ‘examples’ and more like your actual Tuesday… you’re exactly who this Academy was built for.
The CMA for Women is a 100-day mindset-first training + coaching experience for women in management who are tired of overthinking, exhausted from the Good Girl conditioning, and ready to lead with clarity, calm, and actual confidence.
"Sarah's CMA course has been totally transformative. When I started with Sarah, my goal was to get confident in pursuing a personal brand after the release of my memoir based on a personal traumatic period of my life. As I worked my way through the course, grew in confidence, quietened my inner critic and truly got real and honest about what my personal and professional values were, EVERYTHING shifted."
~ Tracy Holmes
Here’s the Truth: You’re Not the Problem. The System Is.
As a woman in management, you’re expected to:
- Lead decisively
- Care deeply
- Never upset anyone
- Have perfect emotional control
- And somehow still “stay likeable”
…all while working in systems that weren’t built with women in mind.
Executives get support. Teams get training. Women managers? You’re told to “believe in yourself” and “just speak up more.” As if confidence magically appears when you read another book or colour-code your to-do list.
Meanwhile:
This isn’t a skills problem. It’s a thinking problem, a conditioning problem, and a systemic problem. And the longer you ignore it, the louder your inner critic becomes.
Here’s the Truth: You’re Not the Problem. The System Is.
As a woman in management, you’re expected to:
- Lead decisively
- Care deeply
- Never upset anyone
- Have perfect emotional control
- And somehow still “stay likeable”
…all while working in systems that weren’t built with women in mind.
Executives get support. Teams get training. Women managers? You’re told to “believe in yourself” and “just speak up more.” As if confidence magically appears when you read another book or colour-code your to-do list. Meanwhile:
This isn’t a skills problem.cIt’s a thinking problem, a conditioning problem, and a systemic problem. And the longer you ignore it, the louder your inner critic becomes.
The Vicious Cycle You Already Know Too Well
You try to fix it by:
But the doubt never goes away. Because if you don’t change the way you think, then:
You end up in the job you worked so hard to get…
still wondering if you belong there. You do.
You just haven’t learned how to lead yourself the way you lead everyone else.
The Vicious Cycle You Already Know Too Well
You try to fix it by:
But the doubt never goes away. Because if you don’t change the way you think, then:
You end up in the job you worked so hard to get… still wondering if you belong there. You do.
You just haven’t learned how to lead yourself the way you lead everyone else.
A 100-day experience that helps women in management turn their inner critic into their inner coach — so they can lead with clarity, calm, and confidence.
This isn’t another leadership course. This isn’t “manifest confidence.” This isn’t “say the mantra and hope for the best.”
This is deep, practical, evidence-based mindset work designed specifically for women navigating overthinking, Good Girl conditioning, and double standards at work. Inside The CMA, you will:
This is the work that changes your career — and your daily experience of work.
Here’s what makes The CMA different:
1. It’s Mindset First — Because Confidence Comes From Thinking Differently
Not louder. Not tougher. Not pretending your inner critic isn’t screaming.
2. It’s Built for Women in Management
This isn’t “generic leadership training.” This is about being a woman in a double-bind world where expectations, bias, workload, and invisible labour collide.
3. It’s Science-Backed + Practical
Everything I teach is rooted in neuroscience, behavioural psychology, and evidence-based confidence-building.
4. It’s High Touch — Without Demanding 12 Hours a Week From You
Weekly live coaching. A private community. A private podcast. Custom AI coaching bots. Structured reflection.
Office hours. Tools you’ll actually use.
5. It’s a Safe, Confidential Space
Every woman here is navigating her own version of doubt.
There’s no judgement, no jargon, and no pretending you’re fine when you’re not.
6. It’s FUN.
No corporate jargon. No dull leadership slides. No performative “rah-rah.” Just real growth, occasional swearing, dark humour, and genuine connection.
This is a 100-day immersive experience for women in management who are done with surface-level advice and tired of being told to “just be more confident.”
This isn’t about another generic leadership training and it's definitely not wishful thinking. This is about the very real, very specific experience of being a woman in a system that was never built with you in mind. At The CMA, we go deeper—because the challenges women face in management aren’t just tactical, they’re emotional and systemic.
You're not struggling because you're not capable. You're struggling because you're managing teams and managing doubt, overthinking, and the exhausting mental load of trying to sound confident without being "too much."
The CMA is here to change that.
Here’s what makes CMA different:
A 100-day experience that helps women in management turn their inner critic into their inner coach — so they can lead with clarity, calm, and confidence.
This isn’t another leadership course. This isn’t “manifest confidence.” This isn’t “say the mantra and hope for the best.”
This is deep, practical, evidence-based mindset work designed specifically for women navigating overthinking, Good Girl conditioning, and double standards at work. Inside The CMA, you will:
This is the work that changes your career — and your daily experience of work.
Here’s what makes The CMA different:
1. It’s Mindset First — Because Confidence Comes From Thinking Differently
Not louder. Not tougher. Not pretending your inner critic isn’t screaming.
2. It’s Built for Women in Management
This isn’t “generic leadership training.” This is about being a woman in a double-bind world where expectations, bias, workload, and invisible labour collide.
3. It’s Science-Backed + Practical
Everything I teach is rooted in neuroscience, behavioural psychology, and evidence-based confidence-building.
4. It’s High Touch — Without Demanding 12 Hours a Week From You
Weekly live coaching. A private community. A private podcast. Custom AI coaching bots. Structured reflection. Office hours. Tools you’ll actually use.
5. It’s a Safe, Confidential Space
Every woman here is navigating her own version of doubt. There’s no judgment, no jargon, and no pretending you’re fine when you’re not.
6. It’s FUN.
No corporate jargon. No dull leadership slides. No performative “rah-rah.” Just real growth, occasional swearing, dark humour, and genuine connection.
The CMA for Women is where smart, ambitious women managers come to quiet their inner critic and lead with clarity, confidence, and no apologies. It’s strategic, self-aware professional development, not the kind that tells you to smile more and colour-code your to-do list (although I do love a good to-do list).
You’re here to build real confidence, the kind that sticks even when you're under pressure, underpaid, or underestimated.
Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits. Confidence is my thing.
I’ve spent more than 10 years coaching ambitious women in management to:
Before coaching, I was a Programme Manager in a high-stress environment that would make anyone question their sanity.
It taught me everything I know about pressure, performance, and the relentless chatter in a woman’s mind.
I don’t do fluff. I don’t do corporate nonsense. I don’t do “say it louder in the mirror.”
I teach women how to think differently, so their confidence finally matches their capability.
Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits. Confidence is my thing.
I’ve spent more than 10 years coaching ambitious women in management to:
Before coaching, I was a Programme Manager in a high-stress environment that would make anyone question their sanity.
It taught me everything I know about pressure, performance, and the relentless chatter in a woman’s mind.
I don’t do fluff. I don’t do corporate nonsense. I don’t do “say it louder in the mirror.”
I teach women how to think differently, so their confidence finally matches their capability.
The CMA is where smart, ambitious women managers come to quiet their inner critic and lead with clarity, confidence, and no apologies. It’s strategic, self-aware professional development — not the kind that tells you to smile more and colour-code your to-do list (although I do love a good to-do list).
You’re here to build real confidence — the kind that sticks even when you're under pressure, underpaid, or underestimated.
Your 100-Day Transformation Roadmap
You will have complete autonomy over your learning inside The CMA, which means you can learn from anywhere, at any time and at your own pace, but still under the expert guidance and coaching of me.
Before you can change anything, you need to see it clearly.vYou’ll learn:
By the end of this phase, you’ll finally understand why you think the way you do — and how to interrupt it.
PHASE TWO — The Middle 40 Days
This is where we zoom out.
You’ll learn:
You’ll create your personal Confidence Ecosystem Map — a powerful, practical tool that shows exactly what impacts your confidence and how to manage it.ext in this area
This is where everything clicks. You’ll learn:
This is the work that changes meetings, decision-making, conflict, boundaries, and how you speak to yourself on a bad day.
You leave knowing how to maintain your confidence long after the 100 days end.
Your 100-Day Transformation Roadmap
Before you can change anything, you need to see it clearly.vYou’ll learn:
By the end of this phase, you’ll finally understand why you think the way you do — and how to interrupt it.
PHASE TWO — The Middle 40 Days
This is where we zoom out.
You’ll learn:
You’ll create your personal Confidence Ecosystem Map — a powerful, practical tool that shows exactly what impacts your confidence and how to manage it.ext in this area
This is where everything clicks. You’ll learn:
This is the work that changes meetings, decision-making, conflict, boundaries, and how you speak to yourself on a bad day.
You leave knowing how to maintain your confidence long after the 100 days end.
"I really enjoyed the audios, I could play while driving or walking. Some of them really struck home for me. I loved the idea of the UBPC … I see how it really helps build confidence and reminds you of everything you have achieved. It was also a good reminder of how your brain loves to focus on the negative stuff. I loved naming my inner critic, and this has made me really focus on building confidence in my kids. It has been a light bulb moment ."
Student Wins
"I really enjoyed the audios, I could play while driving or walking. Some of them really struck home for me. I loved the idea of the UBPC … I see how it really helps build confidence and reminds you of everything you have achieved. It was also a good reminder of how your brain loves to focus on the negative stuff. I loved naming my inner critic, and this has made me really focus on building confidence in my kids. It has been a light bulb moment ."
"Although I have only completed a small part of the course so far, I am finding that my confidence is getting better"
This Is Where Your Relationship with Your Inner Critic Changes - For Good!
Inside CMA, you won’t learn how to silence her. You’ll learn how to manage her, question her, and stop letting her run the show. You’ll build the kind of self-trust that doesn’t vanish in a tough meeting or a high-stakes decision. I’ll guide you through the internal work that finally matches your external success, so you can lead like the version of you that’s been there all along. Only a few women join each round, and they’re never the same after.
Inside The CMA you get;
Eleven powerful modules with over 50 bite-sized video lessons—each under 30 minutes, because I know your time is limited. Everything’s available from day one, so you can move through the programme at your own pace, in your own way.
Get a crystal clear framework proven to help quiet your inner critic and replace self-doubt with clarity and confidence.
A confidential space with round-the-clock support from women who “get it”.
Access ready-to-use tools, exercises, and frameworks to reinforce your growth, helping you apply what you learn and see immediate results.
Listen anywhere — school run, commute, hiding from your family in the bathroom.
(We’ve all been there.)
See your wins. Measure your progress. Build confidence from evidence, not guesswork.
Drop in, ask questions, get feedback — zero pressure.
A personalised reflection of your strengths, skills, values, leadership style, and patterns of self-doubt.
You’ll also get access to my custom-made AI coaching bots, built to help you reflect, plan, and stay on track between sessions. It’s like having a pocket-sized mindset coach available 24/7—without the WhatsApp guilt spiral.
Because confidence grows when progress is recognised — not when perfection is demanded.
Lunch & Learn sessions where you bring your lunch, I bring the strategy, you leave with clarity.
This Is Where Your Relationship with Your Inner Critic Changes - For Good!
Inside The CMA you get;
Eleven powerful modules with over 50 bite-sized video lessons—each under 30 minutes, because I know your time is limited. Everything’s available from day one, so you can move through the programme at your own pace, in your own way.
Get a crystal clear framework proven to help quiet your inner critic and replace self-doubt with clarity and confidence.
A confidential space with round-the-clock support from women who “get it”.
Access ready-to-use tools, exercises, and frameworks to reinforce your growth, helping you apply what you learn and see immediate results.
Listen anywhere — school run, commute, hiding from your family in the bathroom.
(We’ve all been there.)
See your wins. Measure your progress. Build confidence from evidence, not guesswork.
Drop in, ask questions, get feedback — zero pressure.
A personalised reflection of your strengths, skills, values, leadership style, and patterns of self-doubt.
You’ll also get access to my custom-made AI coaching bots, built to help you reflect, plan, and stay on track between sessions. It’s like having a pocket-sized mindset coach available 24/7—without the WhatsApp guilt spiral.
Because confidence grows when progress is recognised — not when perfection is demanded.
Lunch & Learn sessions where you bring your lunch, I bring the strategy, you leave with clarity.
This Is Where Your Relationship with Your Inner Critic Changes - For Good!
Inside CMA, you won’t learn how to silence her. You’ll learn how to manage her, question her, and stop letting her run the show. You’ll build the kind of self-trust that doesn’t vanish in a tough meeting or a high-stakes decision. I’ll guide you through the internal work that finally matches your external success, so you can lead like the version of you that’s been there all along. Only a few women join each round, and they’re never the same after.
Inside The CMA you get;
Eleven powerful modules with over 50 bite-sized video lessons—each under 30 minutes, because I know your time is limited. Everything’s available from day one, so you can move through the programme at your own pace, in your own way.
Get a crystal clear framework proven to help quiet your inner critic and replace self-doubt with clarity and confidence.
A confidential space with round-the-clock support from women who “get it”.
Access ready-to-use tools, exercises, and frameworks to reinforce your growth, helping you apply what you learn and see immediate results.
Listen anywhere — school run, commute, hiding from your family in the bathroom.
(We’ve all been there.)
See your wins. Measure your progress. Build confidence from evidence, not guesswork.
Drop in, ask questions, get feedback — zero pressure.
A personalised reflection of your strengths, skills, values, leadership style, and patterns of self-doubt.
You’ll also get access to my custom-made AI coaching bots, built to help you reflect, plan, and stay on track between sessions. It’s like having a pocket-sized mindset coach available 24/7—without the WhatsApp guilt spiral.
Because confidence grows when progress is recognised — not when perfection is demanded.
Lunch & Learn sessions where you bring your lunch, I bring the strategy, you leave with clarity.
Changing how you feel at work takes more than just good intentions; you need tools. Inside The CMA, you’ll also get two bonus resources designed to help you stop second-guessing and start backing yourself fully:
Changing how you feel at work takes more than just good intentions; you need tools. Inside The CMA, you’ll also get two bonus resources designed to help you stop second-guessing and start backing yourself fully:
The CMA is for women in management, or stepping into it, who are done shrinking, spiralling, or settling.
This is not for everyone. This is for the woman in management (or stepping into management) who:
If that’s you, you’re in the right place.
The CMA is for women in management, or stepping into it, who are done shrinking, spiralling, or settling.
This is not for everyone. This is for the woman in management (or stepping into management) who:
If that’s you, you’re in the right place.
This is confidence in your bones — not confidence on your CV.
The CMA Scholarship
Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow — but who may not currently have the financial means to access this kind of support.
You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one) who knows she’s capable of more, but finds herself stuck — not because of lack of ambition, but because life, finances, or circumstance keep getting in the way.
She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others, but rarely has the time, space, or resources to fully show up for herself.
She doesn’t need fixing. She needs a space to grow.
This scholarship is designed to give her just that.
The CMA Is Not For
This is confidence in your bones — not confidence on your CV.
The CMA Scholarship
Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow, but who may not currently have the financial means to access this kind of support.
You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one) who knows she’s capable of more, but finds herself stuck, not because of lack of ambition, but because life, finances, or circumstance keep getting in the way.
She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others, but rarely has the time, space, or resources to fully show up for herself.
She doesn’t need fixing. She needs a space to grow. This scholarship is designed to give her just that.
Curious what others expected (and how CMA measured up)? Here’s what they told me.
One Student Describes her experience with The CMA as;
Choose The CMA Plan That's Right For You
The real cost isn’t €1,497. The real cost is another year of:
The real cost isn’t €1,497. The real cost is another year of:
FREQUENTLY ASKED QUESTIONS
How do I access the course?
Inside Circle — a private, seamless platform with all your training, community, replays, and tools.
What is the refund policy?
Join The CMA and give it a real go for 30 days. If you don’t feel like it’s helping you make progress in your levels of confidence, just drop me an email, and I'll refund you—no stress, no awkwardness. I’m confident you’ll love it, but if it’s not for you, no hard feelings!
Note: Refunds are only available within the first 30 days and apply to payment plans.
Your professional growth is your business, and privacy is a core value of the Academy. Every member is on the same journey—navigating self-doubt, leadership challenges, and career growth—which means discretion, respect, and confidentiality are built into the culture of our community. This is a space where you can be open, ask questions, and work on your confidence without fear of judgment or exposure.
I’m a private person and feel a bit nervous about joining. Is participation in The Confident Manager Academy mandatory?
No. You engage as much or as little as you want.
Your growth, your boundaries, your pace.
I’m not officially a manager — can I still join?
If you’re operating like a manager without the title, or you’re on your way there, you’re welcome.
If this page speaks to you, you belong here.
When does The CMA start?
The next intake begins March 2026.
How do I know it's for me?
This is designed for women in management, and it’s also perfect if you’re already operating like a manager without the title.
What is The CMA Scholarship?
Each round of The CMA, one fully-funded place is awarded to a deserving woman through my scholarship programme. This scholarship is for someone who does not currently have the financial means to access this kind of support. You can nominate yourself or someone else.
How long will I have access to the Academy?
You’ll have full access for 100 days, giving you plenty of time to dive into the trainings, connect with the community, and start seeing real progress. After that, as long as you’re the right fit, you’ll be invited to continue as a member for just €99/month—no pressure, just an option to keep growing with us!
Is this a traditional management training course?
Absolutely not. This is mindset-first leadership confidence for women navigating real-world pressure.
What if I can’t make the live sessions?
No worries! All live sessions are recorded and uploaded to the platform, so you can watch (or rewatch) at a time that suits you. You won’t miss a thing, and you can still ask questions in the community to get the support you need!
You’ve spent long enough being the woman who gets everything right on paper while doubting herself in practice.
You can keep doing this alone… or you can join the women who decided enough was enough — and changed their careers from the inside out.
Join The Priority Circle
Only 20 spaces for March 2026.
One student describes The CMA as:
FREQUENTLY ASKED QUESTIONS
How do I access the course?
The CMA is hosted on Circle, a private, easy-to-use platform where you’ll find all your training, discussions, and community support in one place. Once you join, you’ll get a login and can access everything from your computer or phone—no complicated tech, just a smooth, seamless experience!
What is the refund policy?
Join The CMA and give it a real go for 30 days. If you don’t feel like it’s helping you make progress in your levels of confidence, just drop me an email, and I'll refund you—no stress, no awkwardness. I’m confident you’ll love it, but if it’s not for you, no hard feelings!
Note: Refunds are only available within the first 30 days and apply to payment plans.
What is The CMA Scholarship?
Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow — but who may not currently have the financial means to access this kind of support.
You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one). She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others — but rarely has the time, space, or resources to fully show up for herself.
Your professional growth is your business, and privacy is a core value of the Academy. Every member is on the same journey—navigating self-doubt, leadership challenges, and career growth—which means discretion, respect, and confidentiality are built into the culture of our community. This is a space where you can be open, ask questions, and work on your confidence without fear of judgment or exposure.
I’m a private person and feel a bit nervous about joining. Is participation in The Confident Manager Academy mandatory?
100%. I get it—putting yourself out there can feel a bit daunting, especially in a professional setting. That’s why The CMA is designed to be a safe and supportive space. You can engage as much or as little as you want—whether that’s diving into discussions or quietly taking in the training on your own. Either way, your participation stays private, and there’s zero pressure to share more than you’re comfortable with. You’ll get all the benefits, on your own terms.
When does The CMA start?
March 10th 2026.
How do I know it's for me?
If you’re a professional woman ready to feel more confident in your career, this is for you—whether you’re a manager or not.
It’s right for you if you’re done with overthinking, self-doubt, and second-guessing and want practical strategies, expert support, and a community of like-minded women to help you step up with confidence. If that sounds like you, you’re in the right place!
How long will I have access to the Academy?
You’ll have full access for 100 days, giving you plenty of time to dive into the trainings, connect with the community, and start seeing real progress. After that, as long as you’re the right fit, you’ll be invited to continue as a member for just €99/month—no pressure, just an option to keep growing with us!
Is this a traditional management training course?
Nope! If you’re looking for frameworks, KPIs, or another “10 Steps to Effective Leadership” worksheet… this isn’t for you. The CMA is mindset-first. It’s designed to help you transform how you think and turn your inner critic into fuel for your success. Confidence, clarity, and presence at work won’t come from learning more… they come from thinking differently.
I am not a manager but I feel you are looking deep into my sole. Can I still join?
Honestly? If this is speaking to you, then yes, you’re in the right place. You don’t need a manager title to want more confidence, clarity, and control in your career. The CMA is about mindset and stepping up in a way that feels authentic to you. If that’s what you’re after, you’re more than welcome to join!
What if I can’t make the live sessions?
No worries! All live sessions are recorded and uploaded to the platform, so you can watch (or rewatch) at a time that suits you. You won’t miss a thing, and you can still ask questions in the community to get the support you need!
www.sarahdoyle.ie
www.sarahdoyle.ie