A 100 day immersive training & community experience for mid-to senior-level women managers who want to fuel their success by quieting their inner critic & breaking free from self-doubt.

JOIN THE PRIORITY LIST
JOIN THE PRIORITY WAITLIST

Does This Sound Familiar?

“I’m stuck in my own head. I spend more time battling self-doubt than making actual decisions. No matter how much I achieve, there’s still that nagging voice whispering, “Are you sure you’re good enough?”

“I’m exhausted from people-pleasing. I want to be a strong leader, but I hate disappointing others. Saying no feels impossible. Setting boundaries feels selfish. And honestly? I’m drained.”

“I hold back in meetings, hesitate to speak up, I'm spoken over and often let others take the lead—even when I know I have something valuable to say. Right now, it feels like I’m barely in the conversation.”

"I feel like I am walking a tightrope—speak up and risk being labelled difficult, stay quiet and get overlooked. No one prepared me for this part of being a woman in management.”

“I am starting a new role and I am scared that I will mess it up because I doubt myself that much!”

"I’m just trying to look like I have it together. But under the surface? I’m exhausted. I’m constantly second-guessing myself, wondering if I’m being too much or not enough.

“I’ve been told I 'lack confidence' and it f*uking stung. Now, I’m hyper-aware of how I show up, and instead of feeling supported and seen, I am even more hesitant.”

“I'm the go-to person, the reliable one, the 'Good Girl”. I care about my team, my clients, my people—but sometimes I feel like I'm being taken advantage of. ”

Does This Sound Familiar?

  • “I’m stuck in my own head. I spend more time battling self-doubt than making actual decisions. No matter how much I achieve, there’s still that nagging voice whispering, “Are you sure you’re good enough?”
  • “I’m exhausted from people-pleasing. I want to be a strong leader, but I hate disappointing others. Saying no feels impossible. Setting boundaries feels selfish. And honestly? I’m drained.”
  • “I hold back in meetings, hesitate to speak up, I'm spoken over and often let others take the lead—even when I know I have something valuable to say. Right now, it feels like I’m barely in the conversation.”
  • “ I am starting a new role and I am scared that I will mess it up because I doubt myself that much!”
  • " I’m just trying to look like I have it together. But under the surface? I’m exhausted. I’m constantly second-guessing myself, wondering if I’m being too much or not enough.
  • “I’ve been told I 'lack confidence' and it f*uking stung. Now, I’m hyper-aware of how I show up, and instead of feeling supported and seen, I am even more hesitant.”
  • “I'm the go-to person, the reliable one, the 'Good Girl”. I care about my team, my clients, my people—but sometimes I feel like I'm being taken advantage of. ”

"Sarah's CMA course has been totally transformative. When I started with Sarah, my goal was to get confident in pursuing a personal brand after the release of my memoir based on a personal traumatic period of my life. As I worked my way through the course, grew in confidence, quietened my inner critic and truly got real and honest about what my personal and professional values were, EVERYTHING shifted. 

~ Tracy Holmes

"Working with you completely changed how I see myself. My inner critic has been dampened, and instead of doubting myself, I actually back myself. I’ve learned to trust my strengths—and it paid off! I just got promoted to Programme Manager with a well-earned pay rise. And honestly? That pay rise has already covered my investment in coaching multiple times over!"

~ Agriculture, Assistant Program Manager

"Sarah's CMA course has been totally transformative. When I started with Sarah, my goal was to get confident in pursuing a personal brand after the release of my memoir based on a personal traumatic period of my life. As I worked my way through the course, grew in confidence, quietened my inner critic and truly got real and honest about what my personal and professional values were, EVERYTHING shifted."

~ Tracy Holmes

"Working with you completely changed how I see myself. My inner critic has been dampened, and instead of doubting myself, I actually back myself. I’ve learned to trust my strengths—and it paid off! I just got promoted to Programme Manager with a well-earned pay rise. And honestly? That pay rise has already covered my investment in coaching multiple times over!"

As a woman in management, you’re expected to lead like a boss, care like a therapist, work like you have no personal life, pretend to have all your shit together, and somehow still smile through it.

But when it comes to support? You’re usually on your own. Execs get coaching. Teams get training.

Managers—especially women—are left to figure it out themselves. We’re told to believe in ourselves. To be more assertive. To work on our confidence. As if the problem is us, not the pressure, the system, the double standards, or the constant second-guessing.

So we overthink every email. We say yes when we mean no. We lie awake wondering if we came across as too much or not enough. This isn’t just workload. It’s mindset. And no one’s talking about it.

And without support? You burn out. Your inner critic takes over. You play small. So, one day, you find yourself in the role you worked your ass off for—still wondering why it doesn’t feel like you belong there.

Maybe You've Been Here Before, and The Vicious Cycle Is All Too Familiar ...

Let’s be honest: you’ve probably already read the books, listened to the podcasts, and done the leadership trainings.

If more information were the answer, you'd already feel confident.

The truth? It’s not your skills that are holding you back. It’s the way you think about your skills. When you keep avoiding mindset work, here’s what happens:

You chase another qualification. You tweak another email. You stay silent in another meeting. You tell yourself you just need “a bit more time” to feel ready. Your inner critic is screaming that you'll never be enough or do enough.

And that cycle? It quietly erodes your confidence. Until one day, you’re sitting in a role you worked hard to get to—still doubting whether you belong there.

Because if you don’t shift the way you think, it won’t matter how many tools or tactics you collect—your confidence will always feel fragile.

Maybe You've Been Here Before, and The Vicious Cycle Is All Too Familiar ...

Let’s be honest: you’ve probably already read the books, listened to the podcasts, and done the leadership trainings.

If more information were the answer, you'd already feel confident.

The truth? It’s not your skills that are holding you back.

It’s the way you think about your skills. When you keep avoiding mindset work, here’s what happens:

You chase another qualification. You tweak another email. You stay silent in another meeting. You tell yourself you just need “a bit more time” to feel ready. Your inner critic is screaming that you'll never be enough or do enough.

And that cycle? It quietly erodes your confidence. Until one day, you’re sitting in a role you worked hard to get to—still doubting whether you belong there.

Because if you don’t shift the way you think, it won’t matter how many tools or tactics you collect—your confidence will always feel fragile.

The Confident Manager Academy Is Different

This is a 100-day immersive experience for women in management who are done with surface-level advice and tired of being told to “just be more confident.”

This isn’t another generic leadership training, and it's definitely not wishful thinking or manifesting a positive mindset. This is about the very real, very specific experience of being a woman in a system that was never built with you in mind. At The CMA, we go deeper—because the challenges women face in management aren’t just tactical, they’re emotional and systemic.

You're not struggling because you're not capable. You're struggling because you're managing teams and managing doubt, overthinking, and the exhausting mental load of trying to sound confident without being "too much."

The CMA is here to change that.

Here’s what makes CMA different:


  • It’s smart, practical, science-backed, and built for women in management just like you.
  • Inside, you'll get expert-led mindset training, real tools (not just theory), private coaching, peer support, custom AI coaching bots, networking, community accountability, and—most importantly—zero fluff. No toxic positivity.
  • No vague “you’ve got this” mantras or manifestation nonsense; just evidence-based confidence work, tough love when you need it, and support that meets you where you’re at.
  • Every student is navigating their own version of self-doubt, leadership curveballs, and career evolution, which means respect, discretion, and confidentiality aren’t just encouraged—they’re baked into the culture of The CMA. This is a space where you can be real, ask questions, and build your confidence without fear of judgment or side-eye.
  • We make space for humour, celebration, and actual human connection. Because if you’re going to work on yourself, it should feel good. That means no stiff corporate jargon, no death-by-PowerPoint, and absolutely no hoity-toity seminars where everyone pretends they’ve got it all figured out. We’re here to laugh, learn, and get real.

The Confident Manager Academy Is Different

This is a 100-day immersive experience for women in management who are done with surface-level advice and tired of being told to “just be more confident.”

This isn’t about another generic leadership training and it's definitely not wishful thinking. This is about the very real, very specific experience of being a woman in a system that was never built with you in mind. At The CMA, we go deeper—because the challenges women face in management aren’t just tactical, they’re emotional and systemic.

You're not struggling because you're not capable. You're struggling because you're managing teams and managing doubt, overthinking, and the exhausting mental load of trying to sound confident without being "too much."

The CMA is here to change that.

Here’s what makes CMA different:


  • It’s smart, practical, science-backed, and built for women in management just like you.
  • Inside, you'll get expert-led mindset training, real tools (not just theory), private coaching, peer support, custom AI coaching bots, networking, community accountability, and—most importantly—zero fluff. No toxic positivity.
  • No vague “you’ve got this” mantras or manifestation nonsense; just evidence-based confidence work, tough love when you need it, and support that meets you where you’re at.
  • Every student is navigating their own version of self-doubt, leadership curveballs, and career evolution, which means respect, discretion, and confidentiality aren’t just encouraged—they’re baked into the culture of The CMA. This is a space where you can be real, ask questions, and build your confidence without fear of judgment or side-eye.
  • We make space for humour, celebration, and actual human connection. Because if you’re going to work on yourself, it should feel good. That means no stiff corporate jargon, no death-by-PowerPoint, and absolutely no hoity-toity seminars where everyone pretends they’ve got it all figured out. We’re here to laugh, learn, and get real.

The Confident Manager Academy Is Different

This is a 100-day immersive experience for women in management who are done with surface-level advice and tired of being told to “just be more confident.”

This isn’t about another generic leadership training, and it's definitely not wishful thinking. This is about the very real, very specific experience of being a woman in a system that was never built with you in mind. At The CMA, we go deeper—because the challenges women face in management aren’t just tactical, they’re emotional and systemic.

You're not struggling because you're not capable. You're struggling because you're managing teams and managing doubt, overthinking, and the exhausting mental load of trying to sound confident without being "too much."

The CMA is here to change that.

Here’s what makes CMA different:


  • It’s smart, practical, science-backed, and built for women in management just like you.
  • Inside, you'll get expert-led mindset training, real tools (not just theory), private coaching, peer support, custom AI coaching bots, networking, community accountability, and—most importantly—zero fluff. No toxic positivity.
  • No vague “you’ve got this” mantras or manifestation nonsense; just evidence-based confidence work, tough love when you need it, and support that meets you where you’re at.
  • Every student is navigating their own version of self-doubt, leadership curveballs, and career evolution, which means respect, discretion, and confidentiality aren’t just encouraged—they’re baked into the culture of The CMA. This is a space where you can be real, ask questions, and build your confidence without fear of judgment or side-eye.
  • We make space for humour, celebration, and actual human connection. Because if you’re going to work on yourself, it should feel good. That means no stiff corporate jargon, no death-by-PowerPoint, and absolutely no hoity-toity seminars where everyone pretends they’ve got it all figured out. We’re here to laugh, learn, and get real.

Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits. Confidence is my thing.

For over 10 years, I’ve coached ambitious women to understand their inner critic, own the room, and step into the career they know they’re capable of—without second-guessing themselves. Before that? I was a Programme Manager at Trinity College, navigating the kind of high-stakes, high-pressure environment that makes or breaks your confidence. (Spoiler: It was tough, but it made me even better at what I do now.)

I don’t do jargon, fluff, or corporate buzzwords that make you want to nap. Just straight-talking, high-impact coaching that gets real results.

My approach helps my clients silence self-doubt and find a voice they actually want to listen to—their own. Because when confidence feels miles away, you don’t need another CPD course or a strategic meeting with your boss. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get back on track.

Join 'The Priority List'

Your Roadmap With The CMA Will Look a Little Bit Like This...

You will have complete autonomy over your learning inside The CMA, which means you can learn from anywhere, at any time and at your own pace, but still under the expert guidance and coaching of me.

The First 30 Days

Before you can build confidence, you need to understand what’s really fuelling your self-doubt. In this first phase, we unpack the sneaky ways doubt shows up at work—overthinking, perfectionism, decision-paralysis—and give you the tools to name it, notice it, and stop letting it run the show.

Module 01

A personal welcome from me to you. In this opening module, I’ll set the tone for what this experience is really about—no corporate jargon, no pressure to perform—just a space where you get to show up, be honest, and start doing the work that matters.

Module 02

This module is your roadmap. I’ll walk you through how the Academy is structured, how to pace yourself, and how to approach the lessons in a way that actually sticks. You’ll learn how to move through the programme in a way that works for you—without the overwhelm or pressure to do it “perfectly.”

Module 03

You’ll be able to spot the three biggest forces behind your self-doubt and understand how they sneak in, so you can stop blaming yourself and start getting your power back.

Module 04

You’ll identify your go-to flavour of self-doubt (hello, perfectionism / people-pleasing / overthinking), and learn how to manage it before it derails your day—or your whole career.

Your Roadmap With The CMA Will Look a Little Bit Like This...

You will have complete autonomy over your learning inside The CMA, which means you can learn from anywhere, at any time and at your own pace, but still under the expert guidance and coaching of me.

The First 30 Days

Before you can build confidence, you need to understand what’s really fuelling your self-doubt. In this first phase, we unpack the sneaky ways doubt shows up at work—overthinking, perfectionism, decision-paralysis—and give you the tools to name it, notice it, and stop letting it run the show.

Module 01

A personal welcome from me to you. In this opening module, I’ll set the tone for what this experience is really about—no corporate jargon, no pressure to perform—just a space where you get to show up, be honest, and start doing the work that matters.

Module 02

This module is your roadmap. I’ll walk you through how the Academy is structured, how to pace yourself, and how to approach the lessons in a way that actually sticks. You’ll learn how to move through the programme in a way that works for you—without the overwhelm or pressure to do it “perfectly.”

Module 03

You’ll be able to spot the three biggest forces behind your self-doubt and understand how they sneak in, so you can stop blaming yourself and start getting your power back.

Module 04

You’ll identify your go-to flavour of self-doubt (hello, perfectionism / people-pleasing / overthinking), and learn how to manage it before it derails your day—or your whole career.

The Middle

This is where we get real. About the pressure, the expectations, the bias, and the burnout. We explore what confidence really looks like for women navigating workplaces that weren’t exactly built with us in mind—and how to feel sure of yourself, even when the system says otherwise.

Module 05

You’ll understand the bigger systems at play—bias, double standards, and all the quiet ways we’re told to shrink—so you can stop internalising it and start standing taller. I will show you how to understand and map out your "Confidence Ecosystem" - a unique blending of the individual and systemic barriers to confidence you experience at work.

Module 06

Confidence doesn’t live in a vacuum. It’s shaped by your upbringing, your work environment, your identity, and all the unspoken rules about how women are meant to behave. In this module, you’ll explore your unique Confidence Ecosystem—because the challenges you face aren’t just personal, they’re systemic. We’re talking bias in the boardroom, the pressure to be likeable, the culture of overwork, and the thousand tiny cuts that quietly chip away at your belief in yourself. Once you see the full picture, you can stop blaming yourself and start working with your environment—not against it.

Module 07

You’ll meet the full cast of confidence blockers—like fear, comparison, and guilt—and learn how to stop letting them call the shots.

The Middle Part

This is where we get real. About the pressure, the expectations, the bias, and the burnout. We explore what confidence really looks like for women navigating workplaces that weren’t exactly built with us in mind—and how to feel sure of yourself, even when the system says otherwise.

Module 05

You’ll understand the bigger systems at play—bias, double standards, and all the quiet ways we’re told to shrink—so you can stop internalising it and start standing taller. I will show you how to understand and map out your "Confidence Ecosystem" - a unique blending of the individual and systemic barriers to confidence you experience at work.

Module 06

Confidence doesn’t live in a vacuum. It’s shaped by your upbringing, your work environment, your identity, and all the unspoken rules about how women are meant to behave. In this module, you’ll explore your unique Confidence Ecosystem—because the challenges you face aren’t just personal, they’re systemic. We’re talking bias in the boardroom, the pressure to be likeable, the culture of overwork, and the thousand tiny cuts that quietly chip away at your belief in yourself. Once you see the full picture, you can stop blaming yourself and start working with your environment—not against it.

Module 07

You’ll meet the full cast of confidence blockers—like fear, comparison, and guilt—and learn how to stop letting them call the shots.

The Final 30 Days

In the final 30 days, we go deep. You’ll learn to understand your inner critic, create distance from it, and finally stop confusing its voice with your own. This is the work that changes everything—from how you show up in meetings to how you speak to yourself on a bad day.

Module 08

You’ll get to know your inner critic like the micro-managing boss she is—and learn how to respond, reframe, and finally stop letting her ruin your day.

Module 09

Meet the method that’s helped my private clients, students and women from all over the world take back their power from their inner critic—without toxic positivity or pretending everything’s fine. The CARE Framework gives you a practical way to challenge doubt and move forward with calm, clarity, and courage.

Module 10

You’ll finally get clear on what you’re great at—and believe it. No more downplaying. No more “anyone could do that.” This is about owning it, out loud.  

Module 11

This module reveals how to squeeze every drop of transformation from the program—no guessing, no overwhelm. You’ll walk away knowing exactly what to prioritize, how to stay motivated, and what to do each day so your confidence thrives well beyond day 100.

The Final 30 Days

In the final 30 days, we go deep. You’ll learn to understand your inner critic, create distance from it, and finally stop confusing its voice with your own. This is the work that changes everything—from how you show up in meetings to how you speak to yourself on a bad day.

Module 08

You’ll get to know your inner critic like the micro-managing boss she is—and learn how to respond, reframe, and finally stop letting her ruin your day.

Module 09

Meet the method that’s helped my private clients, students and women from all over the world take back their power from their inner critic—without toxic positivity or pretending everything’s fine. The CARE Framework gives you a practical way to challenge doubt and move forward with calm, clarity, and courage.

Module 10

You’ll finally get clear on what you’re great at—and believe it. No more downplaying. No more “anyone could do that.” This is about owning it, out loud.  

Module 11

This module reveals how to squeeze every drop of transformation from the program—no guessing, no overwhelm. You’ll walk away knowing exactly what to prioritize, how to stay motivated, and what to do each day so your confidence thrives well beyond day 100.

"Although I have only completed a small part of the course so far, I am finding my confidence is getting better.

"Had a bit of an AHA moment. I was listening to colleagues chatting about a subject I wasn't fully involved with. I was thinking "Oh my god they're so smart" and "You are not as good as them" but the difference since starting to work with you was I caught it this time. I recognised it was my inner critic. Before that voice would have run the show untethered but today I was able to recognise it."

"Although I have only completed a small part of the course so far, I am finding that my confidence is getting better"

"Had a bit of an AHA moment. I was listening to colleagues chatting about a subject I wasn't fully involved with. I was thinking "Oh my god they're so smart" and "You are not as good as them" but the difference since starting to work with you was I caught it this time. I recognised it was my inner critic. Before that voice would have run the show untethered but today I was able to recognise it."

This is Where Your Relationship with Your Inner Critic Changes — For Good.

Inside CMA, you won’t learn how to silence her. You’ll learn how to manage her, question her, and stop letting her run the show. You’ll build the kind of self-trust that doesn’t vanish in a tough meeting or a high-stakes decision. I’ll guide you through the internal work that finally matches your external success, so you can lead like the version of you that’s been there all along. Only a few women join each round — and they’re never the same after.

Inside The CMA you get;

  • Results Driven Curriculum


Eleven powerful modules with over 50 bite-sized video lessons—each under 30 minutes, because I know your time is limited. Everything’s available from day one, so you can move through the programme at your own pace, in your own way.

  • The CARE Framework


Get a crystal clear framework proven to help quiet your inner critic and replace self-doubt with clarity and confidence.

  • Private Community


Never feel alone in your journey. Gain round-the-clock support, coaching, and encouragement from a network of like-minded women who are also breaking free from self-doubt.

  • Weekly Group Coaching

During our Weekly Lunch & Learn Live Coaching Calls, you bring the lunch, I bring the confidence boost. Get live coaching, implement strategies in real-time.

  • Confident Manager’s Resource Vault

Access ready-to-use tools, exercises, and frameworks to reinforce your growth, helping you apply what you learn and see immediate results.

  • Private Podcast Feed

I know you’re juggling a lot, so I’ve made it easy to learn on the go. You’ll get a private podcast feed with all the lessons, so you can listen while you’re cooking, commuting, or hiding in the bathroom for five minutes of peace. No pressure, just practical support that fits into real life.

  • The CMA Results Tracker

You’ll get access to a simple, powerful results tracker to help you actually see your progress—not just feel it. Because sometimes the biggest confidence boost comes from realising how far you’ve already come.

  • Live Office Hours

You’ll get access to live open office hours where you can ask questions, get feedback, or just talk things through. No slides, no pressure—just real-time support to help you keep moving forward with confidence.

  • Your UBPC Database

A deep, data-driven reflection of your values, strengths, skills, leadership style, and even the specific ways self-doubt shows up for you. It’s a roadmap to your confidence mindset, giving you instant clarity on how to stay grounded and self-assured—no matter the situation.

  • Custom AI Tools

You’ll also get access to my custom-made AI coaching bots, built to help you reflect, plan, and stay on track between sessions. It’s like having a pocket-sized mindset coach available 24/7—without the WhatsApp guilt spiral.

  • Incentives, Celebrations & Spot Prizes

I’m a big believer in celebrating progress—not just results. That’s why inside The CMA, you’ll find little incentives and surprise rewards along the way. They're not just fun (though they are fun)—they’re there to keep you motivated, remind you how far you’ve come. Because growth deserves a round of applause… and maybe a treat or two.

This is Where Your Relationship with Your Inner Critic Changes — For Good.

Inside CMA, you won’t learn how to silence her. You’ll learn how to manage her, question her, and stop letting her run the show. You’ll build the kind of self-trust that doesn’t vanish in a tough meeting or a high-stakes decision. I’ll guide you through the internal work that finally matches your external success, so you can lead like the version of you that’s been there all along. Only a few women join each round — and they’re never the same after.

Inside The CMA you get;

  • Results Driven Curriculum


Eleven powerful modules with over 50 bite-sized video lessons—each under 30 minutes, because I know your time is limited. Everything’s available from day one, so you can move through the programme at your own pace, in your own way.

  • The CARE Framework


Get a crystal clear framework proven to help quiet your inner critic and replace self-doubt with clarity and confidence.

  • Private Community


Never feel alone in your journey. Gain round-the-clock support, coaching, and encouragement from a network of like-minded women who are also breaking free from self-doubt.

  • Weekly Group Coaching

During our Weekly Lunch & Learn Live Coaching Calls, you bring the lunch, I bring the confidence boost. Get live coaching, implement strategies in real-time.

  • Confident Manager’s Resource Vault

Access ready-to-use tools, exercises, and frameworks to reinforce your growth, helping you apply what you learn and see immediate results.

  • Private Podcast Feed

I know you’re juggling a lot, so I’ve made it easy to learn on the go. You’ll get a private podcast feed with all the lessons, so you can listen while you’re cooking, commuting, or hiding in the bathroom for five minutes of peace. No pressure, just practical support that fits into real life.

  • The CMA Results Tracker

You’ll get access to a simple, powerful results tracker to help you actually see your progress—not just feel it. Because sometimes the biggest confidence boost comes from realising how far you’ve already come.

  • Live Office Hours

You’ll get access to live open office hours where you can ask questions, get feedback, or just talk things through. No slides, no pressure—just real-time support to help you keep moving forward with confidence.

  • Your UBPC Database

A deep, data-driven reflection of your values, strengths, skills, leadership style, and even the specific ways self-doubt shows up for you. It’s a roadmap to your confidence mindset, giving you instant clarity on how to stay grounded and self-assured—no matter the situation.

  • Custom AI Tools

You’ll also get access to my custom-made AI coaching bots, built to help you reflect, plan, and stay on track between sessions. It’s like having a pocket-sized mindset coach available 24/7—without the WhatsApp guilt spiral.

  • Incentives, Celebrations & Spot Prizes

I’m a big believer in celebrating progress—not just results. That’s why inside The CMA, you’ll find little incentives and surprise rewards along the way. They're not just fun (though they are fun)—they’re there to keep you motivated, remind you how far you’ve come. Because growth deserves a round of applause… and maybe a treat or two.

For women who've nailed the job—but their inner critic still has front-row seats.

Changing how you feel at work takes more than just good intentions; you need tools. Inside The CMA, you’ll also get two bonus resources designed to help you stop second-guessing and start backing yourself fully:

The Good Girl No More Handbook

A no-fluff guide to breaking free from people-pleasing, perfectionism, and the pressure to be “nice” over being respected. Think of it as your unlearning manual—part tough love, part liberation.

The Success Bank Journal

Your personal vault for every win, big or small. This journal helps you build evidence, shift your mindset, and remind your inner critic that you’re more than capable (even on the days it gets loud).

For women who've nailed the job—but their inner critic still has front-row seats.

Changing how you feel at work takes more than just good intentions; you need tools. Inside The CMA, you’ll also get two bonus resources designed to help you stop second-guessing and start backing yourself fully:

The Good Girl No More Handbook

A no-fluff guide to breaking free from people-pleasing, perfectionism, and the pressure to be “nice” over being respected. Think of it as your unlearning manual—part tough love, part liberation.

The Success Bank

Journal

Your personal vault for every win, big or small. This journal helps you build evidence, shift your mindset, and remind your inner critic that you’re more than capable (even on the days it gets loud).

Hey, I'm Sarah & I'm THE Confidence Coach.

Not a title I gave myself—IMAGE Magazine did that. And honestly? It fits; confidence is my thing!

For over 10 years, I’ve coached ambitious women to shut down their inner critic, own the room, and step into the career they know they’re capable of—without second-guessing themselves. Before that? I was a Programme Manager at Trinity College, navigating the kind of high-stakes, high-pressure environment that makes or breaks your confidence. (Spoiler: It was tough, it did break me, but it made me even better at what I do now.)

I don’t do jargon, fluff, manifestation, or corporate buzzwords that make you want to nap. Just straight-talking, high-impact coaching that gets real results.

My approach helps my clients silence self-doubt and find a voice they actually want to listen to—their own. Because when confidence feels miles away, you don’t need another CPD course or strategic meeting with your boss. You need someone who gets it, makes you laugh when you want to cry, and shows you exactly how to get back on track.

JOIN THE PRIORITY WAITLIST

The CMA is for women in management who are done shrinking, spiralling, or settling.

This is not for everyone. This is for the woman who’s:

  • Great at her job but terrible at acknowledging it
  • Managing people and pressure, with a smile that’s slowly wearing out.
  • Brilliant on paper, but exhausted trying to feel as confident as she looks.
  • Aware she could stay stuck in self-doubt for another year — and not willing to.
  • Been told she “lacks confidence” (and it stung).
  • The go-to person, the people pleaser, the reliable one, the “Good Girl” who finds it hard to say no. She cares deeply about her team, clients, and people, but sometimes that kindness comes at her own expense.
  • Overthinks every conversation, replaying moments on a loop, or lying awake wondering if she got it wrong.
  • She's exhausted from doubting yourself. You’ve spent enough time second-guessing decisions, replaying conversations, and wondering if you’re ‘doing it right.’

The CMA is for women in management who are done shrinking, spiralling, or settling.

The CMA is not for everyone. This is for the woman who’s:

  • Great at her job but terrible at acknowledging it
  • Managing people and pressure, with a smile that’s slowly wearing out.
  • Brilliant on paper, but exhausted trying to feel as confident as she looks.
  • Aware she could stay stuck in self-doubt for another year — and not willing to.
  • Been told she “lacks confidence” (and it stung).
  • The go-to person, the people pleaser, the reliable one, the “Good Girl” who finds it hard to say no. She cares deeply about her team, clients, and people, but sometimes that kindness comes at her own expense.
  • Overthinks every conversation, replaying moments on a loop, or lying awake wondering if she got it wrong.
  • She's exhausted from doubting yourself. You’ve spent enough time second-guessing decisions, replaying conversations, and wondering if you’re ‘doing it right.’

The CMA Is Not For You If:

  • You’re looking for a quick fix or a few feel-good tips to keep you going.
  • You want traditional management training focused on tools, frameworks, and corporate theory.
  • You want a self-paced course you can half-finish between emails.
  • You’re not ready to reflect, challenge your patterns, or take responsibility for how you show up.
  • You still think confidence is about being louder, tougher, or pretending you’re fine.
  • You’re expecting 1:1 coaching — this is a high-touch group experience, not private coaching (My Empowered Manager Women's Coaching Program is for anyone looking to have me all to themselves).

This isn’t confidence for show. It’s confidence you can feel — in your bones, in your boundaries, and in how you lead. That takes time (100 days to be precise), self-awareness, and a willingness to stop outsourcing your worth. If that sounds like too much? That’s OK. This isn’t for everyone. But if that sounds like exactly what you’ve been waiting for? I'm ready when you are.

The CMA Scholarship

Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow — but who may not currently have the financial means to access this kind of support.

You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one) who knows she’s capable of more, but finds herself stuck — not because of lack of ambition, but because life, finances, or circumstance keep getting in the way.

She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others, but rarely has the time, space, or resources to fully show up for herself.

She doesn’t need fixing. She needs a space to grow.

This scholarship is designed to give her just that.

Applications Open August 11th

The CMA Is Not For You If:

  • You’re looking for a quick fix or a few feel-good tips to keep you going.
  • You want traditional management training focused on tools, frameworks, and corporate theory.
  • You want a self-paced course you can half-finish between emails.
  • You’re not ready to reflect, challenge your patterns, or take responsibility for how you show up.
  • You still think confidence is about being louder, tougher, or pretending you’re fine.
  • You’re expecting 1:1 coaching — this is a high-touch group experience, not private coaching (My Empowered Manager Women's Coaching Program is for anyone looking to have me all to themselves).

This isn’t confidence for show. It’s confidence you can feel — in your bones, in your boundaries, and in how you lead. That takes time (100 days to be precise), self-awareness, and a willingness to stop outsourcing your worth. If that sounds like too much? That’s OK. This isn’t for everyone. But if that sounds like exactly what you’ve been waiting for? We’re ready when you are.

The CMA Scholarship

Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow — but who may not currently have the financial means to access this kind of support.

You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one) who knows she’s capable of more, but finds herself stuck — not because of lack of ambition, but because life, finances, or circumstance keep getting in the way.

She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others — but rarely has the time, space, or resources to fully show up for herself.

She doesn’t need fixing. She needs a space to grow. This scholarship is designed to give her just that.

Application Form

Here’s What My Students Really Think of The CMA

Curious what others expected (and how CMA measured up)? Here’s what they told me.

One Student Describes her experience with The CMA as;

75% of students gave The CMA 4-star reviews;

75% of students said The CMA exceeded their expectations;

Join 'The Priority List' Today

When the doors to The CMA open this August, there’ll be no hard sales and no pressure—just honest stories and a gentle (yet passionate) reminder that you can quiet the voice of your inner critic. This is a premium experience, designed for the few who want more than just another course. Remember, this isn’t your typical CPD box-ticker—it’s smart, soulful, and actually fun (yes, fun!).

PAY IN FULL
€1,497

MONTHLY PAYMENTS
 €375 x 4

Not for Everyone. But You’re Not Everyone.

Let’s talk about the price. Not the one in euros. The one you pay staying stuck in your head for another year. This is €1,497. It’s not “cheap.” It’s not “expensive.” It’s for the woman who knows that her confidence isn’t something she wants to wing anymore. If you’re still scrolling, you already know. The CMA isn’t for everyone. It’s for you — if you’re ready to stop doing this on your own, and start leading in a way that feels calm, clear, and fully yours. The next 100 days could feel wildly different from the last.

Join The Priority Waitlist Now

Not for Everyone. But You’re Not Everyone.

Let’s talk about the price. Not the one in euros. The one you pay staying stuck in your head for another year. This is €1,497. It’s not “cheap.” It’s not “expensive.” It’s for the woman who knows that her confidence isn’t something she wants to wing anymore. If you’re still scrolling, you already know. The CMA isn’t for everyone. It’s for you — if you’re ready to stop doing this on your own, and start leading in a way that feels calm, clear, and fully yours. The next 100 days could feel wildly different from the last.

Join The Priority Waitlist Now

Join 'The Priority List' Today

When the doors to CMA open this August, there’ll be no 'hard sales', no pressure—just honest stories, hard-won wisdom, and the gentle reminder that it’s possible to feel calm, confident, and in control at work. Spaces are limited, but the invitation to join me is real. There are two payment options and you get to choose what works for you!

Pay In Full
€1,497

Monthly Payment
 €375 x 4

FREQUENTLY ASKED QUESTIONS

I've Got A's For Your Q's

How do I access the course?

The CMA is hosted on Circle, a private, easy-to-use platform where you’ll find all your training, discussions, and community support in one place. Once you join, you’ll get a login and can access everything from your computer or phone—no complicated tech, just a smooth, seamless experience!

What is the refund policy?

Join The CMA and give it a real go for 30 days. If you don’t feel like it’s helping you make progress in your levels of confidence, just drop me an email, and I'll refund you—no stress, no awkwardness. I’m confident you’ll love it, but if it’s not for you, no hard feelings!


Note: Refunds are only available within the first 30 days and apply to payment plans.

I value my privacy—I don’t want my employer or colleagues to know I’m doing this.

Your professional growth is your business, and privacy is a core value of the Academy. Every member is on the same journey—navigating self-doubt, leadership challenges, and career growth—which means discretion, respect, and confidentiality are built into the culture of our community. This is a space where you can be open, ask questions, and work on your confidence without fear of judgment or exposure.

I’m a private person and feel a bit nervous about joining. Is participation in The Confident Manager Academy mandatory?

100%. I get it—putting yourself out there can feel a bit daunting, especially in a professional setting. That’s why The CMA is designed to be a safe and supportive space. You can engage as much or as little as you want—whether that’s diving into discussions or quietly taking in the training on your own. Either way, your participation stays private, and there’s zero pressure to share more than you’re comfortable with. You’ll get all the benefits on your own terms.  

I am not a manager but I feel you are looking deep into my sole. Can I still join?

Honestly? If this is speaking to you, then yes, you’re in the right place. You don’t need a manager title to want more confidence, clarity, and control in your career. The CMA is about mindset and stepping up in a way that feels authentic to you. If that’s what you’re after, you’re more than welcome to join!

When does The CMA start?

The CMA kicks off on September 8th.

How do I know it's for me?

If you’re a professional woman ready to feel more confident in your career, this is for you—whether you’re a manager or not.


It’s right for you if you’re done with overthinking, self-doubt, and second-guessing and want practical strategies, expert support, and a community of like-minded women to help you step up with confidence. If that sounds like you, you’re in the right place!

What is The CMA Scholarship?

Each round of The CMA, one fully-funded place is awarded to a deserving woman through my scholarship programme. This scholarship is for someone who does not currently have the financial means to access this kind of support. You can nominate yourself or someone else.

How long will I have access to the Academy?

You’ll have full access for 100 days, giving you plenty of time to dive into the trainings, connect with the community, and start seeing real progress. After that, as long as you’re the right fit, you’ll be invited to continue as a member for just €99/month—no pressure, just an option to keep growing with us!

Is this a traditional management training course?

Nope! If you’re looking for frameworks, KPIs, or another “10 Steps to Effective Leadership” worksheet… this isn’t for you. The CMA is mindset-first. It’s designed to help you transform how you think so you can turn your inner critic into fuel for your success. Confidence, clarity, and presence at work won’t come from learning more… they come from thinking differently.

What if I can’t make the live sessions?

No worries! All live sessions are recorded and uploaded to the platform, so you can watch (or rewatch) at a time that suits you. You won’t miss a thing, and you can still ask questions in the community to get the support you need!

Here’s What My Students Really Think of The CMA

Curious what others expected (and how CMA measured up)? Here’s what they told us.

75% of students gave The CMA 4 Star Reviews

50% of students said The CMA surpassed their expectations

One student describes The CMA as:

FREQUENTLY ASKED QUESTIONS

I've Got A's For Your Q's

How do I access the course?

The CMA is hosted on Circle, a private, easy-to-use platform where you’ll find all your training, discussions, and community support in one place. Once you join, you’ll get a login and can access everything from your computer or phone—no complicated tech, just a smooth, seamless experience!

What is the refund policy?

Join The CMA and give it a real go for 30 days. If you don’t feel like it’s helping you make progress in your levels of confidence, just drop me an email, and I'll refund you—no stress, no awkwardness. I’m confident you’ll love it, but if it’s not for you, no hard feelings!


Note: Refunds are only available within the first 30 days and apply to payment plans.

What is The CMA Scholarship?

Each round of The CMA, one fully-funded place is awarded to a deserving woman through our scholarship programme. This scholarship is for someone who shows real potential, courage, and a deep desire to grow — but who may not currently have the financial means to access this kind of support.

You can nominate yourself or someone else. The ideal candidate is a woman in a management or leadership role (or on the cusp of one). She might be navigating burnout, single parenting, job insecurity, or the invisible weight of being “the strong one.” She may have had to put herself last for too long. She’s the kind of woman who shows up for others — but rarely has the time, space, or resources to fully show up for herself.

I value my privacy—I don’t want my employer or colleagues to know I’m doing this.

Your professional growth is your business, and privacy is a core value of the Academy. Every member is on the same journey—navigating self-doubt, leadership challenges, and career growth—which means discretion, respect, and confidentiality are built into the culture of our community. This is a space where you can be open, ask questions, and work on your confidence without fear of judgment or exposure.

I’m a private person and feel a bit nervous about joining. Is participation in The Confident Manager Academy mandatory?

100%. I get it—putting yourself out there can feel a bit daunting, especially in a professional setting. That’s why The CMA is designed to be a safe and supportive space. You can engage as much or as little as you want—whether that’s diving into discussions or quietly taking in the training on your own. Either way, your participation stays private, and there’s zero pressure to share more than you’re comfortable with. You’ll get all the benefits, on your own terms.  

When does The CMA start?

The CMA kicks off on September 8th.

How do I know it's for me?

If you’re a professional woman ready to feel more confident in your career, this is for you—whether you’re a manager or not.


It’s right for you if you’re done with overthinking, self-doubt, and second-guessing and want practical strategies, expert support, and a community of like-minded women to help you step up with confidence. If that sounds like you, you’re in the right place!

How long will I have access to the Academy?

You’ll have full access for 100 days, giving you plenty of time to dive into the trainings, connect with the community, and start seeing real progress. After that, as long as you’re the right fit, you’ll be invited to continue as a member for just €99/month—no pressure, just an option to keep growing with us!

Is this a traditional management training course?

Nope! If you’re looking for frameworks, KPIs, or another “10 Steps to Effective Leadership” worksheet… this isn’t for you. The CMA is mindset-first. It’s designed to help you transform how you think and turn your inner critic into fuel for your success. Confidence, clarity, and presence at work won’t come from learning more… they come from thinking differently.

I am not a manager but I feel you are looking deep into my sole. Can I still join?

Honestly? If this is speaking to you, then yes, you’re in the right place. You don’t need a manager title to want more confidence, clarity, and control in your career. The CMA is about mindset and stepping up in a way that feels authentic to you. If that’s what you’re after, you’re more than welcome to join!

What if I can’t make the live sessions?

No worries! All live sessions are recorded and uploaded to the platform, so you can watch (or rewatch) at a time that suits you. You won’t miss a thing, and you can still ask questions in the community to get the support you need!

When the doors to The CMA open this August, there’ll be no hard sales and no pressure—just honest stories and a gentle (yet passionate) reminder that you can quiet the voice of your inner critic. This is a premium experience, designed for the few who want more than just another course. Remember, this isn’t your typical CPD box-ticker—it’s smart, soulful, and actually fun (yes, fun!).

When the doors to The CMA open this August, there’ll be no hard sales and no pressure—just honest stories and a gentle (yet passionate) reminder that you can quiet the voice of your inner critic. This is a premium experience, designed for the few who want more than just another course. Remember, this isn’t your typical CPD box-ticker—it’s smart, soulful, and actually fun (yes, fun!).

Join The Priority Wait List

www.sarahdoyle.ie

www.sarahdoyle.ie